Eclipse+
UI/UX, illustrations, app design
Description
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Recent graduated designers often feel nervous and lost when looking for a job or starting their own start-ups. It is a prevailing scene amongst young designers to perceive themselves lacking the readiness to enter the industry, creating a segregation between employers and potential employees.
The task
To prepare soon to graduate students in the creative arts, design, architecture, and entertainment secors to become work ready and connect with the professional industry.
Project coverage
User research, concept design, user interface design.
My role​
Research
Product design
Software used
Adobe Photoshop
Adobe Illustrator
Adobe XD
Team member
Individual project
Project duration
8 weeks, 2021
Target audience
Deloitte Digital
Sectors
Design
User research
Goals
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To understand how soon-to-graduate and recently graduated students how they feel about working full time in the design, fine arts and entertainment industry.
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Discover what companies look for when hiring potential condidates.
Methods
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Client consultation
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User interview
Problem statement
While university provides a great platform and a safe environment for students to learn and explore, breaking into the professional industry can be extremely daunting and stressful for many. How might we design a platform that helps new designers connect with organisations, companies, and network with like-minded professionals.
Opportunities
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Building community: Provide aspiring young designers with a support system where users can ask questions, seek advice, and share their experiences. Functions such as discussion, reviews, and posts should be considered to boost user retention and foster a loyal audience.
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Professional networking: Allowing students to meet with industry professionals will save time for both parties by providing a direct and convenient networking opportunity, eliminating the need for separate searches and connections in the future.
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Personal portfolio: Include the ability to curate a professional portfolio to demonstrate the student’s skill sets and help young designers secure new projects and opportunities.
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Collaboration and engagement: Design spaces of collaboration where industry professionals can easily engage and recruit students to participate in seminars, design challenges, and workshops.
Challenges
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Unique value proposition: The social media market, which is design-oriented, is already highly saturated. The functions within the app need to be compelling and meet the specific needs of young designers.
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User engagement: In order to build a sense of community and to create meaningful connections between individual designers and organisations, the content, features, and functionalities need to be specifically curated to maintain a high level of user retention.
Design outcomes
Portfolio showcase
Students have the convenient ability to curate personalised portfolio, serving as a platform to exhibit their skill sets and create an online following. The algorithm will match portfolios with working industry professionals based on keywords and tags.
User generated blogs
The application encourage users to compose blogs encompassing design, fine arts, market trends, and related subjects. These blogs are open for creation and publication by any user, offering an innovative avenue to display creativity while disseminating educational resources to a broader audience.
Tutorials, tips and tricks
Sharing is caring. Users can generate concise, personalised tutorials spanning various design and creative domains. These tutorials serve to inspire fellow users, explore the latest program techniques and remain abreast of the ever-evolving design trends.
